For the Waraths 2005 Super 14 season we created an integrated campaign around the teams superstar winger Lote Tuqiri. The campaign faked the dissappearance of Lote and involved the team, management,coaches and the fans to help find Lote and a suitable replacement while he was missing.

The campaign was tremendously successful with the rugby supporters, players and media really getting behind the idea which played out through the first half of the season with an ongoing feed of news and content online, offline and on game days.