The Toyota Kluger is one hell of a versatile SUV that can be used in many different ways. We spent countless late nights writing and arranging and rearranging the copy to achieve the end result:  An ad, that can be read in dozens of different ways. How you read it is up to you. The TV commercial for this campaign was directed by Matt Murphy from Good Oil, with the dulcet tones of Barry Otto, gracing the final pictures.